Brand Building, Work-Life Balance and AI in the World of Advertising: Courtney Nelson on the Girls That Create Podcast

In the dynamic advertising world, leaders have to focus on effective campaigns and manage the industry’s fast-paced nature. Host Erin Prather Stafford chats with guest Courtney Nelson, president of TBWA\Chiat\Day LA, a creative advertising agency based in Los Angeles. Nelson offers insights on the importance of creative brand building, balancing personal life with a demanding career, and the evolving role of AI in advertising.

About Courtney Nelson

Courtney Nelson is the President of TBWA\Chiat\Day LA, embodying the agency’s commitment to disruptive ideas and creative excellence. In her role as President, Nelson sets the vision and strategy while overseeing all day-to-day operations for the LA office. Under her leadership, the agency has clinched significant new business wins including Jack in the Box, Sephora, and Levi’s, while continually pushing creative boundaries through groundbreaking initiatives like Design x Disruption (DXD), PLEX by TBWA, and FEED by TBWA.

Prior to joining CDLA, Nelson spent notable stints at Wieden+Kennedy, Goodby Silverstein & Partners, and Deutsch as a brand leader creating impactful campaigns for brands including Nike, Coca-Cola, Levi’s, Instagram and P&G.

Which two Olympic ads still make Erin tear up? Visa: Go World, Jansen and P&G ‘Thank You, Mom‘

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